Q&A’s and Hide & Tweet Giveaway – Vauxhall goes Twitter crazy for the Home Nations

Vauxhall last week empowered the fans to get up close and personal with players, managers and legends from Home Nations football.

The sponsors of Home Nations football delivered a number of exclusive twitter question and answer sessions on their dedicated England, Northern Ireland, Scotland and Wales’ twitter handles.

In the first opportunity of its kind with Ashley Cole, ahead of winning his 100th cap, England fans were asked to send in their questions and Cole responded to them directly via a video message which was published on YouTube.

Whilst in Scotland fans were given the chance to quiz new National team coach, Gordon Strachan, before his first game in charge against Estonia.

Strachan took time out of his busy training schedule to answer questions on the selection of his Scotland team and even his preference for steak bakes against pasties!

Twitter reach totalled over 11 million during an international week that also included competitions, a hide and tweet ticket giveaway and a viral video to celebrate Ashley Cole’s 100th cap.

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Chris Hornbuckle, Head of Sponsorship at Vauxhall, said; “The response from the fans to our exclusive activity last week has been phenomenal.

“Through our twitter takeover programme we are aiming to get the fans closer to life inside the international camps and give them the chance to put their own questions to players, managers and legends at the heart of Home Nations football.

Working closely with the respective football associations we have been able to deliver a truly unique fan engagement opportunity and look forward to giving the fans a behind the scenes view of international football in the future.”

Vauxhall facilitated twitter takeovers across the four nations on @VauxhallEngland, @VauxhallNI, @VauxhallScot and @Vauxhall_Wales and included question and answer sessions with former international captains Kevin Ratcliffe, David Weir and Gerry Taggart as well as leading journalists John Cross and Henry Winter.

As part of their extended digital programme Vauxhall are offering fans the chance to play at their national stadiums in Vauxhall’s Big Pitch which is in its third year.

Since the launch in 2011 Vauxhall now have over sixty thousand followers on their social media platforms across all nations.

 

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Daniel McLaren
Daniel McLaren 669 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and an early stage podcaster with #DigiSportChat on Audioboom

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