New Facebook Page Timelines – whose made the switch?
Yesterday saw the announcement that Facebook has started to roll out the new timelines for pages. There have been a few brands that have been first to leap on this and showcase some cool image headers.
They include the usual names like Coca Cola, Ford, Nike, Walmart, Burberry, NY Times, Old Spice and Starbucks. So no great surprises there. It is an interesting time as not everyone has published their new timelines. They will be available to everyone automatically from the 30th March and up till then you can decide if it is for you or not. I’ve had a quick play with UK Sports Network page as well, expect further improvements in the coming weeks!
Manchester United have been one of the first and it looks really good. On top of the looks they’ve also used the historical timeline as well to help tell the history of the club (as have the IOC with the Olympic Games page).
United’s Commercial director Richard Arnold said: “Manchester United is proud to be one of the first global brands launching a new Facebook page. We are committed to launching innovative digital services that enable our fans to get closer to the club and our new Facebook Page is an exciting example of these efforts.”
“Manchester United has 134 years of history and being able to record those emotive and memorable moments is important to us. The Facebook page enables the club to showcase its history in an engaging way and deepens the direct connection with our family of fans. We hope that our supporters will enjoy the experience of being able to look back over time to relive momentous Manchester United events and their interactions with the club.”
The one surprise was to see which sports had the foresight to try to get on board first. Here is a selection, let me know if you know of more…
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Over the past few months there are certain things that have become apparent when talking to sports teams and associations about social media.
Whilst looking for some inspiration yesterday I saw a tweet about Jason Peck’s new post on ‘Sports and Social Media – why should fans care?’ which includes the views of UKSN’s very own Ash Read.