New Event: “Video – A Missed Opportunity For Sport?”
This month sees the launch of a new event and it promises to be the best yet! At the the last UKSN Meetup where we spoke to leading digital leader Richard Ayers and gained some great insights into his career and his thoughts on social media. Now we are looking at a different topic within social media, one that has really come to the fore this last year….. video.
http://uksnvideo.eventbrite.com
The venue is the fashionable Bar Kick in Shoreditch and we have some great guests coming along to speak. They include;
Mark Coyle – Head of Digital Production, BT Sport
Stephen Nuttall – Senior Director (Sports), YouTube EMEA
Tim Hines – Digital Content Strategist, The Rugby Football Union
Richard Welsh – Creative Director, BigBalls Films & Copa90
This last year we have seen the role of video within social media become more prominent. With Twitter launching Vine, YouTube backing their ‘Originals’ channels and sport starting to realise the potential these platforms offer. When YouTube worked with Red Bull on ‘Red Bull Stratos’ they proved to the world that they can handle huge amounts of traffic and that live events have a place on the platform. With 8 million people (!) from around the world tuning in at any one time it really was a massive global event.
Twitter have been pushing new products and making the user experience richer without them having to leave the app. Personally I’ve worked with Livestream to push live content through Twitter that helped launch a new product and it was great. You can also do the same using Ustream and YouTube.
In the football world we’ve seen Man City’s ‘Tunnelcam’, England’s live streaming of training sessions and even QPR using Ustream to connect with fans on a weekly basis. And there is much more besides. But are we missing a trick? How engaging is video content for fans? And what can we do without using game highlights?
This and much more will be discussed at the event. There are still spaces and you can book at http://uksnvideo.eventbrite.com
The event is being kindly sponsored by Pusher and Somersault Video Productions (it will be filmed and we’ll release edits from the event in the weeks after it runs).
Below is a lovely pic from our last event at the Sports Bar where I had the pleasure of interviewing Mr ‘Datatainment’ himself, Richard Ayers.
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