New Digital Platform for the 2014 RBS 6 Nations
When the RBS 6 Nations kicks off for the start of the 2014 Championship this weekend, they will be doing so on a brand new digital platform. The new platform, available in English, French and Italian, includes dynamic web and mobile sites, a Virtual Press Office, Digital Media Guide and Judiciary Platform. RBS6Nations.com
Digital Sports Agency Sotic worked with the Six Nations Committee and its related stakeholders to design and build an innovative digital platform using the latest technology ensuring the ultimate user experience for those following the action.
When ‘Rugby’s Greatest Championship’ kicks off, the website will follow the on-field action with live match coverage of all the games, in-game statistics, live images and commentary in close partnership with the official statistic provider, Opta. The site offers a wealth of historical statistics from the competition, as well as embedded YouTube video highlights from present and past fixtures.
Complementing the website is the mobile friendly platform accessible from any smart phone or tablet. The content during matches focuses on the live action, defaulting the fans’ view to the match centre for instant updates on all the fixtures. Last year, over 51% of all site visits came from a mobile or tablet device.
The media have their own dedicated Virtual Press Office from where they can access the new Digital Media Guide. Dynamically updated after each game, the guide displays content for journalists and broadcasters even when they are offline, unlike web pages.
“We are delighted with the new digital solution. We have an online presence that is as dynamic and expansive as the Championship itself and we hope that all fans enjoy the online experience we are delivering for them.” – Shane Whelan, Head of Digital @ Six Nations Committee
Alongside the main tournament are all the details for the Women’s Six Nations, Under-20 Six Nations, and the Under 18’s competition. Fixtures, results, squads, history and statistics are all available on the sites and within the Digital Media Guide.
The website boasts huge traffic numbers as was evident last year when the tournament was one of the world’s top ten trending sports sites during the 2013 Championship.
To catch the latest RBS 6 Nations news visit http://www.rbs6nations.com
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