MLS announce Nigel de Jong’s departure from LA Galaxy with bizarre video
The video mentioned in this article has since been deleted from the MLS Twitter account. Watch it here.
Nigel de Jong has completed his move from LA Galaxy to Galatasaray, so the MLS decided to create a video featuring some of his most “notable” achievements during his short stint at the club.
The clip diminishes De Jong’s value by focussing on the defensive midfielder’s attacking record, number of cards received and a poorly-timed tackle in slow motion. With a dismissive tone, the voice over states “the Galaxy will definitely be a better team” without him:
.@LAGalaxy & Nigel de Jong agree to terminate contract. https://t.co/kLM3FWFcP3
— Major League Soccer (@MLS) August 31, 2016
Bizarre. The strangest thing is that this content comes directly from the MLS; imagine the Premier League releasing a “good riddance” video for Balotelli, ending with “In Klopp we trust”.
No one said social media management was easy – especially if you’re tasked with creating content for a globally recognised league with 2.4 million followers – but the MLS has deliberately gone out of its way to slate a player. And the response has been understandably unsympathetic.
@MLS @LAGalaxy do you mind if I use this in a class for what not to do in official social media?
— Michael Frech (@giraffleticket) September 1, 2016
@TaylorTwellman @MLS @LAGalaxy MLS needs to remember they are the league, they're not media. #embarassing
— ~Kyle Brogdon~ (@kylebrogdon) August 31, 2016
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