Interview with Seb Carmichael-Brown, Commercial Director of Hashtag United and Business Manager for Spencer FC

Seb works with his brothers, Spencer (presenter, founder) and Saunders (video lead) on Spencer FC and Hashtag United, and separately with his Dad on their renewable energy business.

We sat down to speak about his work with Spencer and how he came on board in November 2015 as the team started to build out and the potential for the channel became more obvious.

The Wembley Cup, with lead sponsor EE, ran in 2015 and 2016 with great success. With a highlight for Seb being when EE proclaimed it the best campaign they’d ever done, even including TV and print. Quite an achievement!

We also touched on Hashtag United, a team that started out as a group of friends and now has been covered by the likes of BBC News and The Telegraph as it becomes a commercial alternative to more traditional football competitions. Plus the eSports team they have started to build out as well, with some insights into work going on at EA to take FIFA to the next level.

He has some great stories involving Arsenal fans from Russia watching a game in Eastern Europe and how they started supporting them because they are the first team that come up from the Premier League on FIFA.

Also the time when young fans ran past Gareth Bale to get pictures with Spencer whilst on a shoot in Wales. Not something you’d expect to see, and nor did he.

There are other topics we got onto as well, so have a listen to find out what they were.

If you enjoy this then do give previous shows a listen and subscribe on iTunes, Audioboom or Stitcher Radio to ensure you don’t miss a new one when it come out.

About author

Daniel McLaren
Daniel McLaren 693 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

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