Interview: Ball Street’s CEO & Co-Founder Matt Wilson

Matt Wilson co-founded Ball Street with Stuart McDonald in 2012 with the aim to offer something different from traditional broadcast in football.

Since then they have worked with brands such as Vauxhall, Ladbrokes and Virgin Media, and have a network of creators with an aggregated social reach of over 50m, generating millions of views and engagements every month, they have grown into a leading sports media network with a huge network of YouTube creators, influential social media accounts, famous fans and sports personalities based in offices in London and Liverpool.

In our chat we not only covered his journey through 10 years at TalkSport and starting Ball Street from scratch, but also gave our opinions on the relationship between broadcasters and social media platforms, the pros and cons influencer marketing and ‘YouTuber teams’ such as Hashtag United.

It’s an hour of great conversation that I hope you really enjoy and can take one or two things from it.

Check out Matt on MattWrld on all platforms, especially YouTube where he’s going to be uploading lots of great videos.

About author

Daniel McLaren
Daniel McLaren 681 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

You might also like

Latest 0 Comments

Man City reveal their attempts to use new Google Posts feature

Manchester City are a football club who always seem to be at the forefront of digital innovation: always testing out emerging technologies or new trends to see if they might

Latest 0 Comments

IOC partners with Intel, swapping fries for chips

Only days after parting company with partner McDonald’s the International Olympic Committee has, quite literally, swapped fries for chips, teaming up with Intel in a partnership due to run until

Latest 0 Comments

NBA star’s Instagram gaffe makes everyone cringe

So, how about that local sports team? When you’re a top young basketball star signing for a new club, a social media post expressing excitement is surely the best policy.