As part of our look at the use of social media within sport it’s also important to look at the overall picture.  We speak a lot about different Facebook campaigns but what are the stats around its use in this country?

Facebook have just released a video to help explain the main findings.  A lot of it is the building up of its self (as you would expect) as they look to keep companies on board when it comes to advertising sales.

But there are some interesting stats in there worth taking note of.  The demographics of the audience is always a key one, though you’d need to look more specifically into your sport.  If you haven’t tried it then go into the Facebook ad tool via your page and go through the setting up of a campaign.  It will tell you how many people you can reach through key words, so basically you can see how many people have said they are interesting in a certain sport or activity before you do too much.  It’s a useful tool and you dont have to actually buy any ad space, just leave the page when you have the info you want.

Other info worth noting in the video is the behaviour of certain groups and how they are accessing that info.  The use of mobile has increased significantly.  If you haven’t yet, it well worth reading the 2012 Social Media Report from Nielsen.  In here it states how the use of social media on PC’s has started to decrease but accessing by mobile and tablet has increased significantly.

This wont come as a surprise to many but is a definite shift in how and when people are using social media.  As brands, clubs, etc we need to take this on board and ensure our strategies are following this same trend.  Making your sites and content mobile centric is becoming more important.

Anyway, here is the video….