This is a subject I have been thinking about sharing for a few days now and has been in mind for a lot longer.  It can easy to be in a work environment and be shaped by what people say you should be doing and just do it but it shouldn’t be so.

With social media being so new that you will be looked upon as the expert.   What this means is that you are seen as the one who can answer any query and be the Mr or Mrs Fix-It.

Something that I believe to be crucial is to have a philosophy and the belief of what is right and what you think will work.  The closest I can think to a comparison is that of a football manager.

A manager comes in with a way of working and belief of how the game should be played, what will work with the resources, and the team needed to achieve the goals.  This can be the mark or break of a manager; can he get buy-in for what he wants to do? will the supporters back his plans? Are the players up to the job?  Will he have enough money to spend?

This is an extreme example but makes it easier to see the track in which I am taking.  If you are guiding your company/teams’s social media efforts then of course, listen to advice from others but keep your principals and eye on what you want to achieve.

There are many times in which I could have just followed what was being said but then I would be offering nothing new and certainly not leading the line in creating new experiences, helping educate those around me and propel the business forward.

My advice is to listen and form a way of working that enthuses you, have total belief that it will work and have the confidence to see it through.

What is your social media philosophy?