Floyd ‘The Money’ Mayweather is known around the world for his exuberance and total belief in himself.  Someone who is as outgoing and self-promotion as the American multiple world-champion was always going to be a hit on social media.

With over 4.5m fans on Twitter, almost the same on Facebook and accounts on Instagram and Shots.me he certainly keeps himself busy.  Now he has given fans the opportunity to tell him who he should fight next.  Should it be Britain’s golden boy Amir Khan or Marcus Maidana of Argentina?

It’s a nice touch from The Money team but it could have been better (as everything always can).  The latest tweet offers people the chance to go to his website, www.mayweatherpromotions.com, to vote.  But at the time of writing all you can see is a database error, possibly too many fans logging on and crashing the server?

This appears to have been set up late as the original tweets, messages and PR pieces only offered the fans a chance to decide without a vote facility available.  The voting only came in late last night.  So what could they have done better?

If it had been on Twitter alone, then the use of a simple hashtag for each fighter would have made it easy for his team to see who has won.  Even with a huge response rate there are tools available from the likes of Pulse Live and Mass  Relevance to visualise and count the totals.  Similar to how the BBC use Twitter now for the Match of the Day ‘Goal of the Month’ competition and votes during shows.

These companies can also scale to other platforms as Facebook opens up its data hose to a lucky few.  It could have a really interactive and engaging social media campaign for Mayweather, and boxing, fans as they vote up their favourites.  Once the site is back up and running, I imagine the British public will get right behind Khan and get him this big fight.

It’s a great idea but put together in a disorganised way.  Missing out on many more votes had the site been operational when it first went out, or more of a tease before launching.  Lets see how this one plays out…