#CoolJob: Social Media Manager at 1966 Group

1966 was founded in 2006 by Terry Byrne and specialises in maximising intellectual property rights, global licensing, branding, endorsements and appearances globally within the football industry.

The team consists of coaches, ex players, managers and global brand and events experts with world-class expertise within the sports industry.

1966 exclusively manages the commercial interests of the England football team including full representation and management of the players commercial programme and relationship with the FA and its partners

 

Role: Social Media Manager

Salary: £25k-£30k pa

Job Function:

Reporting directly to the Head of Communications, the Social Media Manager will be responsible for creating and implementing the social media strategy for all companies within the 1966 group and specific individuals  within the footballing industry.

 

1966/United Marketing

  • Create social media channels and populate
  • Grow followers b2b for SEO
  • Give individual advice to high profile sporting personal on content strategy for their own social media channels

England Footballers Foundation

  • Social media content strategy and calendar to grow followers and engagement
  • Work with the players themselves to create content, tweets etc

Core Responsibilities:

  • Hands on approach to create, implement and populate the strategy for the 1966 groups social media presence across existing platforms on a day-to-day basis.
  • Daily moderation, content updates, monitoring and community management of social platforms
  • Provide your own creative flair and social media expertise
  • Reporting to key internal stakeholders on new and emerging social media platforms and wider market trends.

Desired Skills and Experience

  • A minimum two years relevant digital/social media experience.
  • Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc) and how each platform can be utilised in different scenarios
  • Some background knowledge of Public Relations would be useful
  • Possesses ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
  • Strong project management or organisational skills
  • Excellent written and verbal communication skills.
  • Must be comfortable with out-of-hours work and working reactively to tight deadlines.
  • Knowledge of and interest in football and its unique position within social media.
  • Track record of increasing reach and engagement through own ideas and individual management of social accounts.
  • Demonstrates creativity and documented immersion in social media, and can provide examples.
  • Familiarity with social monitoring tools.
  • A team player with confidence to take the lead and guide other employees where necessary.
  • Familiarity of working with high-profile figures.

 

Applications should be sent into enquiries@1966.com

 

 

1966

 

 

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

SPORTEL 2021: Day One Recap

This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses

Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life

Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six

Sports related spending to soar this summer as pre-pandemic life resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track  As pubs and indoor