Cool Job: Social Media Campaign Manager at Manchester United

Thanks to Nicola for the heads up on this one.  It is an almighty cool social media job, especially for a Man United such as myself (and have been for almost 25 years).  They look to have come on leaps and bounds since I met with them around a year ago on what they are doing in the field.

As a fan I have not enjoyed a lot of the content, despite the Facebook page growing at a massive rate.  This has been more due to the popularity of the club than any great strategy.  But that looks like it will be changing.  This year they have hired a ‘Head of Content’ in the form of Andrew Diggle, as well as a Senior Digital Media Analyst and Digital Project Manager but this is the first social media specific role at the club.  Something many of you will be surprised about no doubt.

The closing date for this post is this Friday (30th November) so get your application in quickly!


Job Title Social Media Campaign Manager
Job Type Full-time
Location Old Trafford
Salary Not disclosed
Social Media Campaign ManagerA vacancy has arisen for the permanent position of Social Media Campaign Manager.

The successful candidate will oversee the creation and execution of the club’s social media campaigns across multiple platforms, both global and geo-specific in nature. You will work across the Media, CRM and Marketing teams to deliver first-class campaigns for the club and commercial partners and keep a close focus on campaign metrics to ensure all commercial objectives are met. Demonstrable experience in managing, delivering and tracking targeted social media campaigns for global brands, across a range of social media platforms, is essential.

Closing date: Friday 30 November 2012

“Manchester United Limited is an Equal Opportunities Employer and recognises
the importance of safeguarding children and vulnerable adults in our work place.”

Job Description

Post Title: Social Media Campaign Manager

Rate of Pay: Salary offered will be commensurate with relevant experience and the level of responsibility undertaken in the post. Benefits include (subject to certain eligibility criteria) membership of the Group Pension Scheme, up to 25 days paid annual leave and an Occupational Sickness Scheme.

Accountable to: Head of Content

Purpose: The primarily role will to be oversee the creation and execution of the club’s social media campaigns across multiple platforms, both global and geo-specific in nature.

Key Responsibilities
• Devise and plan creative and engaging campaigns to drive users into and across Manchester United Social media platforms
• Utilise campaign management software to oversee campaigns, commissioning design and integrated app development
• Work with the Social Media campaign steering group to define / modify the campaign calendar
• Collaborate across the commercial team (Media, CRM, Marketing, Design) to deliver each campaign
• Create / distribute KPI reports to illustrate campaign success
• Document campaigns as case studies and communicate what we’ve learnt to the broader team
• Research state of the art in social media utilisation, marketing and comms
• Identify/liaise with influential bloggers for seeding of content/apps
• Line manage staff as required

• In-depth knowledge and passion for social media platforms (Facebook, Youtube, Twitter, Google +, Flickr etc.) and how they can be successfully deployed
• Experience of managing social media campaigns for major global brands
• Experience in the sporting industry is highly desirable
• An enthusiastic and outgoing personality
• Excellent written and verbal communication skills
• Strong analytical thinking and problem solving
• Must have the ability to prioritize, work under tight deadlines, juggle multiple tasks

About author

Daniel McLaren
Daniel McLaren 693 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

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