Chelsea on point as they bring innovative Instagram Story to fans’ title celebrations

Friday night saw the inevitable happen as Chelsea sealed their second Premier League title in three years. Antonio Conte’s side recovered from a tenth place finish last season to quite comfortably take this one with two games to spare. It’s been quite a turnaround.

But it hasn’t just been Blues fans celebrating their title win across social media this weekend – the club’s own channels have been getting in on the festivities.

One of the many ways Chelsea’s social media team celebrated their triumph was with an innovative and fun use of Instagram Stories.

You can see for yourself be either checking out Chelsea’s Instagram account or by taking look at the video below.

Usually, the social media accounts of football clubs are populated by photographs of players scoring goals, performing miracles in training or even celebrating victories. Chelsea did that too, but this was different. This was for the fans, and tapped into the emotions most Blues fans felt at the start of the season after last year’s debacle. The turnaround has been phenomenal, but unexpected. And as much as Chelsea fans had to put up with fans of other clubs who doubted them last summer, they’re definitely celebrating now.

The club have tapped into that brilliantly, and added a fan-centric celebration that was lapped up by jubilant fans.

Judging by the reaction it has gained on Twitter, too, it’s clear that the fans identify with it – in fact, they’ve even changed social media platform to congratulate the club! In the end, celebrating with the fans is the whole point of posting celebrations to Instagram, but this innovative angle on such celebrations has clearly resonated more than the usual posts.

It seems Chelsea are going from victory to victory at the moment.

About author

Daniel McLaren
Daniel McLaren 693 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

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