Sport Industry Group has unveiled the Official Shortlist for the BT Sport Industry Awards 2015, with the winners to be announced at the annual, star-studded ceremony in London on Thursday 30th April 2015.

This years entries span some 20 sports and bring together a huge number of sports agencies, brands, charities, federations, teams and businesses. From football, Formula One, sailing, to cycling, the entries covered a range of major tournaments and events in the sporting calendar. The Commonwealth Games, Ryder Cup, FIFA World Cup and the Invictus Games as well as the upcoming Rugby World Cup all featured prominently.

I was lucky enough to be involved in the steering group for one of the awards which was a great experience. Working alongside some of the best in the industry and go through some of the exceptional work from a packed year for the sports industry.

There are a couple of the awards that are most relevant for us. Starting with the ‘Best Use of Social Media’ where there is a very diverse range of entries who would all be excellent winners;

• adidas – #allinornothing
• British Champions Series – #ChampionsDay
• AELTC – Wimbledon ‘Rising Above The Noise’
• BMW – #DriveYourTeam
• Gazprom Chelsea
• Lewis Hamilton – #TeamLHmovie

The other awards that we’re particularly looking forward to are;

Digital Platform of the Year

• AELTC – The Official Wimbledon Mobile App
• BBC Sport
• CelticLIVE Matchday App
• Lucozade Powerleague – Playermatch
• Mondogoal.com
• Teamer

Cutting Edge Sport Award

• CelticLIVE Matchday App
• Jockey Club Services for Professional Sport
• O2 Presents Wear The Rose
• SenseCore – Revolutionary Human Monitoring Technology
• Sportradar Security Services
• Glasgow 2014 Commonwealth Games & UNICEF – The Put Children First Appeal

Nick Keller, Chairman, Sport Industry Group, said:

“The level of work submitted this year has been higher than ever, signifying that securing a place on the shortlist is a huge achievement.

“Introducing the Cutting Edge Sport Award to 2015 has not only opened up the BT Sport Industry Awards to some very unique brands and projects, but it also demonstrates that fresh ideas and advancements in technology are providing endless opportunities for the sport industry.

“The category for Best International Marketing Campaign was also incredibly strong this year, creating a shortlist of new and exciting entries, and proving that the UK sits at the heart of the international sport industry.

“We look forward to announcing the results and celebrating with you all on 30th April.”

Read more at http://www.sportindustry.biz/news/bt-sport-industry-awards-official-shortlist-announced#dj4EBz0vviyZIZ2v.99