Snapchat is still very young in the social media space – not in the eyes of consumers, but this is mainly in the eyes of brands who haven’t got to grips with the platform.

Many brands struggle to understand what role temporary content can have on developing their digital offerings, and some are somewhat scared of Snapchat.

Keen to try and dictate the pace of the betting market’s relationship with social media, Betfair have found an innovative way of using the ‘one-chance’ platform.

They will be offering an exclusive ‘enhanced double’ to followers of ‘betfairofficial’ on the morning of Saturday’s Premier League fixtures – in particular, Chelsea v Everton and Crystal Palace v Manchester United. All users have to do is follow them on Snapchat, and await an exclusive URL on Saturday morning.

Betfair brand director, Mark Ody, said:

“We are hugely excited about exploring the potential of Snapchat as a marketing tool, and one that seemed a perfect fit for us as a brand with technology and innovation at our heart.  

Snapchat is a relatively new, yet rapidly growing social media platform, which I’m certain will play a huge role in the marketing mix of companies going forward. To be one of the first brands, and the first betting company, to make use of the platform is very exciting. It has huge potential for us as a business.”

The offer is open to the first 500 who bet on the exclusive URL, so make sure you’ve got your phone nearby on Saturday morning.

This is sure to trigger more brands into trying to accommodate Snapchat in their social media roster, but which brands do you think should be on there?