Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

Nice campaign by AC Milan – celebrating 10m Facebook fans

AC Milan linked up with sponsors adidas to promote the fact that they have managed to break the 10m fan barrier on the official Facebook page.

Please, stop it with the QR Code stunts!!

This week saw Betfair again try to use an innovative approach for QR Codes with their ‘marketing with balls’ campaign, but this time with little success. Now please stop it with the pointless QR Code stunts!

Rangers FC use Facebook tease to launch new kit

Rangers used the Facebook cover photo area to tease out the launch of their new kit last week. A kit that celebrates both their 1972 Cup Winner Cup Final winning team and the clubs 140th anniversary

Kaka becomes first athlete to pass 10m fans on Twitter

Brazilian star @Kaka has become the first sportsman to pass the 10m mark on Twitter. He passed the landmark overnight with a total now of some 10,007,400 fans.

The IOC’s ‘Olympic Athletes Hub’ – good idea or social media fail?

Last week the IOC launched its new ‘Olympic Athlete’s Hub’. This new innovation is part of the organisations plans to make this the most social games of all time…..but will it work?

Team GB celebrate 100 Days To Go

Today sees the UK celebrate the landmark of it being only 100 days until the Olympic Games in London start. Team GB have been busy with a new video and social activations…

Cool Job: Community Manager – Chelsea FC

One thing we do get flagged occasionally here at UKSN is new social media/sport jobs that come up in the industry that look really cool….. and this one is certainly up there.

Writers Wanted

We’re looking for some new blood to get involved at UKSN. If you think you’re up for the challange and want to get into blogging then get in touch…

Samsung launch Olympic blogger search

Samsung have invited people from 20 countries across the globe to apply via MSN for its Samsung Global Blogger (SGB) programme.

Vauxhall and FAW to Host Social Media First

Vauxhall and the Football Association of Wales will score a social networking first with a live Twitter takeover event next week with Head Coach Chris Coleman