Europcar takes Arsenal fans behind the scenes
As part of the ongoing digital activation with Arsenal FC, Arsenal fans were treated to a behind the scenes Q&A session with three prominent gunners.
Posted to the Europcar Sport Twitter account, Petr Cech, Danny Welbeck and Per Mertesacker all got involved in the exclusive Q&A session, responding to questions asked by fans via Twitter.
Questions ranged from favourite chants, the key characteristics to becoming a successful footballer, and which actor they would choose to recreate their lives on film, to which Per Mertesacker replied: “I would definitely be the BFG!”.
Fans tweeted questions to the players with #AskArsenalFC, and the Gunners Trio responded from the gunners’ London Colney training ground. The event was created by Sports at SMG and organised by fan engagement specialists Snack Media.
The North London company was appointed to digitally activate Europcar’s sponsorship in 2014. It is part of their project to enhance Europcar’s involvement with Arsenal FC through its social media channels and its online presence. Take a look at the video below;
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