Archive
Jeramie McPeek: What Sports Clubs Should Be Doing On Social Media
On July 5th in Brighton’s stunning AMEX stadium, Digital Sport and Sportego combine forces to produce Fan Engagement Conference Brighton or FECBrighton for short. Featuring world leaders in Fan Engagement,
Sunderland hit all the right notes with kit launch: Q and A with Head of Digital Stuart Vose
Last season, Sunderland AFC’s 10-year stay in the Premier League finally came to an end, and coming to terms with that reality is never an easy thing, both for fans
PSV Eindhoven and Sunderland bring kit launches back to the fans
In the intervening period between two football seasons, a busy summer takes place. New signings and other preparations for the season ahead have to happen, and new kits are launched,
Interview: Ball Street’s CEO & Co-Founder Matt Wilson
Podcast where host Dan McLaren interviews some of the best in the #digisport business. This week it is Matt Wilson, co-founder of sports video network Ball Street.
Wimbledon launch campaign in an attempt to marry tradition with modernity
It’s June and the sun is shining, strawberries are in season, and we’ve just watched Rafael Nadal lift a trophy aloft on a clay court. Some things never change. And
Could the Premier League ever ditch broadcasters and stream live games itself?
As the Premier League media rights bidding process heats up, could rights holders ever ditch the broadcasters and sell their product themselves?
Interview: Aston Villa’s George Harborne on commercial partnerships, mobile apps & the importance of social media in partnership acquisition
Continuing our buildup to #FECBrighton, Colm O Mealoid of Sportego sat down with George Harborne, Senior Partner Acquisition Manager at Aston Villa, to get his thoughts on commercial partnerships, mobile apps, the importance of social media in partnership acquisition and much more.
Ball Street’s summer YouTuber cup shows the value of sponsorship over advertising
You may know Ball Street as a football YouTube channel, but their place in the fan-led football media is a leading one. Over the last few years, fan content has