Archive

Tennis – The Twitter Connection [Infographic]

Infographic on the relationship between social media presence/buzz and off-court earnings. Also a look at the tournament buzz from Wimbledon has been about on Twitter.

Google Glass to get first sport-outing at Wimbledon?

Bethanie Mattek-Sands, No. 58 in the WTA rankings, will be wearing Google Glass at Wimbledon this year. The exciting news is the first of its kind and demonstrates Google’s confidence in Glass and their belief that Glass is comfortable, secure and not distracting

The Digital Side Of Wimbledon 2013 – Who Is Doing What

The iconic Wimbledon Championships start on Monday, and looking ahead of the stand-out event in the Tennis calendar we’ll be going through what digital activations are around and about.

5 Tips to use Social to Drive Sport Event Sales

Many sports organizations use social media because they understand that they “must be present in the social media”. They aren’t mistaken of course, but when social presence is a must for everyone, sports organizations have to take extra steps in order to drive event sales.

London Wasps Launch Digital Supporters’ Campaign

London Wasps have recently launched a supporter-driven, summer-long campaign to build up to the new season with fans at its heart.

‘The Future of Football’ [video]

Here is the video from the panel session on ‘the future of football’ which took place at the adidas UCL Final event on 25th May.

Cool Jobs: Community Manager & Social Media Intern

Sports Social Media agency We Play are currently on the look out for a couple of amazing people to joint their team. A f/t Community Manager and a 3 month opening for a Social Media Intern.

Living in a Fantasy World

Fantasy leagues are changing the way people watch and consume sports, brands have a big opportunity to tap into this new form of fan engagement

The Fine Line Between Engagement and Distraction

The potential for stadium wifi is huge, and it’s clearly a direction that a lot of clubs are heading in and many more will head in. But is there a danger from distraction on the game itself?

BT Sport sees potential in Google+

BT Sport believe there is opportunity with Google+ and believe it could be a real trump-card in the battle with Sky