Archive
Google Glass to get first sport-outing at Wimbledon?
Bethanie Mattek-Sands, No. 58 in the WTA rankings, will be wearing Google Glass at Wimbledon this year. The exciting news is the first of its kind and demonstrates Google’s confidence in Glass and their belief that Glass is comfortable, secure and not distracting
5 Tips to use Social to Drive Sport Event Sales
Many sports organizations use social media because they understand that they “must be present in the social media”. They aren’t mistaken of course, but when social presence is a must for everyone, sports organizations have to take extra steps in order to drive event sales.
‘The Future of Football’ [video]
Here is the video from the panel session on ‘the future of football’ which took place at the adidas UCL Final event on 25th May.
Living in a Fantasy World
Fantasy leagues are changing the way people watch and consume sports, brands have a big opportunity to tap into this new form of fan engagement
The Fine Line Between Engagement and Distraction
The potential for stadium wifi is huge, and it’s clearly a direction that a lot of clubs are heading in and many more will head in. But is there a danger from distraction on the game itself?