Archive
Glamorgan Cricket – PR & Social Media #Fail
The Welsh club have created a PR storm with captain, director of cricket and chairman resigning but what have they done on their social networks to deal with it? and what presence do they actually have?
The 2018 World Cup Digital Battle Pt.4:The England Bid
The official site of the England bid has much of what we have seen elsewhere. However, it differentiates itself from the others we have seen by the way it knows its audience (the global football fan) and allows the reader to get involved – and in so many ways.
Man City Bring Fans to the Centre of their iPhone App Development
Manchester City this week announced an innovative plan that brings fans ever closer to the heart of the club when it comes to the development of its iPhone app.
The 2018 World Cup Digital Battle Pt.3: The Russian bid
The theme of the Russian 2018 Football World Cup bid is ‘Ready to Inspire’. The official website features this slogan big and bold using Arsenal star Arshavin as the backdrop. Given the low numbers of followers in social media (only 50 on facebook) it would appear that the website has failed to inspire fans.
The 2018 World Cup Digital Battle Pt. 2: The Belgium and Holland Bid
For part 2 of a 4 part series we turn our attention to the digital efforts behind the Holland Belgium bid for the 2018 Football World Cup.
Human or Corporate – How Should You Approach Twitter?
Most twitter accounts are nameless, faceless corporate entities but more putting a human touch to their online presence. Does it matter which you do and does it affect your success?
Is there such a thing as too much content on a Facebook page?
There are no set guidelines as to how to run a Facebook Fan Page or a book to tell you what/when/why when starting out so we do have to make it up a little as we go along. One of the most difficult balancing acts to achieve is on the amount of content.
Facebook Deals Launched – Can Sport Benefit?
This week has seen the US launch of the new model for Facebook Places as businesses look to make the most of the Facebook popularity and the ‘must-have’ geolocation technology.
Real Madrid & Social Gaming
The club has now taken their digital offerings to the next level by becoming first football club in the world to launch an authentic social game for all its fans and followers
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