Wolves to take advantage of growing eSports market in China with a team of their own

Premier League side Wolverhampton Wanderers are to enter the competitive Chinese gaming market through a new partnership with Weibo eSports Club.

Following Manchester City’s footsteps of their investment in an eSports team in the Chinese market, Wolves have partnered with one of the most high-profile eSports team in China, Weibo eSports Club, setting up a team to compete in the FSL (FIFA Online 4 League).

Wolves Weibo eSports will compete in FIFA Online 4 – the most popular version of the soccer game in China -, and are set to announce their full roster in March. This follows their investment in August of last year when the Wanderers set up their own eSports team.

Russell Jones, Wolves Head of Marketing stated, “The eSports market in China is growing at pace and we wanted to follow-on from the success of our existing eSports team with a dedicated Chinese Presence.”

“This collaboration is very exciting as it will see us partner with a world class esports club and one of the biggest media platforms in China.”

Weibo eSports is managed by Shanghai Jingzong Culture Media Company, who has an exclusive partnership with Sina, who run Sina Weibo, a social media platform that has over 445 million active daily users.

“This cooperation is very exciting for Weibo eSports. Wolves are a very well-known and respected football club across the World” commented Guangzhuo Shi, CEO of Jingzong Culture Media Company.

“Partnering with Wolves, to form Wolves Weibo eSports, will help us reach an entirely new audience and provide powerful additional resources.”

Wolves, owned by Chinese conglomerate Fosun, are currently having a fabulous season and sit 7th in the Premier League. Indeed, they will look to shorten that gap when they travel to London to face 6th-placed Chelsea on Sunday.

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Darpan Mangwani
Darpan Mangwani 25 posts

Darpan is an avid sports & marketing fan and shares his thoughts on industry-impacting news. Connect with him on LinkedIn!

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