Wimbledon to bring near-live video highlights to a global digital audience

Grabyo, the real-time video company, is today announcing a major deal with The All England Lawn Tennis Club (AELTC) to bring near-live highlights from Wimbledon to a global digital audience of billions. The partnership will see the AELTC share real-time video highlights to tennis fans on Facebook, Twitter, Google+ and YouTube, in order to engage social media users and drive tune-in for broadcasters around the world.

As the longest running and most prestigious tennis tournament, The Championships, Wimbledon, already attracts a billion-strong television audience globally. By sharing near-live match clips and audience reactions from Centre Court, No.1 Court and No.2 Court across Wimbledon’s suite of digital and social media platforms, the AELTC will be able to further extend its reach and deliver a real-time experience to those not already watching the live action.

The AELTC will use Grabyo’s social video platform to instantly create and distribute real-time video clips across Facebook, Twitter and Google Plus.  It will also distribute longer form highlights from each day on Wimbledon.com and on YouTube. The social media experience will compliment the TV experience, which will be delivered by a network of broadcasters across 200 territories. Alongside the broadcast coverage, tennis fans can enjoy Live @ Wimbledon, the AELTC’s live video and radio channel, delivered on Wimbledon.com and the official apps.

“Each year we challenge ourselves to deliver the best possible experience for Wimbledon fans, whether they’re here on the grounds or enjoying the action across TV, radio and online. We’re excited to be working with Grabyo to deliver a world-class, multi-platform and real-time experience to billions of fans around the world. It will help us in our ambition of making Wimbledon’s digital platform the next best thing to being here, and encourage tune-in for fans not already watching.” – Alexandra Willis, Content and Communications Manager at AELTC

“We see huge and immediate spikes in traffic as premium sports content is shared to Facebook, Twitter and Google Plus. All of this is complimentary to YouTube, where video content can attract audiences longer-term,” comments. This is particularly exciting as it will be the first time a major sports rights holder has delivered real-time video highlights to a global audience across multiple social platforms.” – Grabyo CEO Gareth Capon.

Grabyo recently revealed that 72% of its video traffic is mobile, illustrating how effective real-time social video is at reaching an increasingly mobile audience. The mobile-first platform regularly scales to hundreds of thousands of users within seconds as clips are shared.

 

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Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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