This week in sport has been dominated by the return of both the Premier League and the Champions League, as football clubs across Europe prepare for the end of the transfer window whilst also trying to make sure their seasons get off to a good start.

That’s on the pitch, but off it, digital teams too are in a difficult position. During the transfer window, most fans want to talk about new signings, or else they want assurances that their best player won’t be sold. In that climate, it can be hard to actually focus on the football, and at the end of a summer where transfer announcements have become talk of the town, clubs are now having to even out their creativities to actually talk about on-pitch action, too.

But there are still signings. This week, West Bromwich Albion hit probably the perfect note when they announced new signing of winger Oliver Burke from Red Bull Leipzig.

???? Red Bull gives you wingers…#WBA pic.twitter.com/iMN14iPphP

— West Bromwich Albion (@WBA) August 25, 2017

It was the perfect mix of a fun and light-hearted tweet, but that was also understated and involved no big hurrah: probably the way all announcements should be done, in a perfect world. Though the mere fact that the tweet has raked in so many likes and retweets shows that it’s almost unusual these days.

But West Brom aren’t the only Premier League club innovating in a positive way for their fans this week. South London club Crystal Palace have announced their partnership with Twickets, an app designed to allow fans to re-sell their tickets to popular events at face value. It’s a move which will allow Palace season ticket holders who can’t make it to a particular game one weekend to sell their ticket at face value – or less – to another fan. It’s a move designed to help fans buy tickets without resorting to websites which charge exorbitant fees or allow touts to advertise tickets with significant mark-ups on the normal resale value of the ticket.

???? #CPFC ???? partner with @Twickets to enable season ticket holders to sell their seats when they can't attend ????https://t.co/S320Jq1lok

— Crystal Palace F.C. (@CPFC) August 24, 2017

And although the new football season is the big news in the world of sport at the moment, England’s test cricket team are in the middle of a home series with the West Indies. That’s been giving the ECB a chance to engage with fans on social media and bring a bit of coverage to Twitter.

That, Joe, is lovely. More clips: https://t.co/fRy3qe2eXQ pic.twitter.com/eZ3ilTtidy

— England Cricket (@englandcricket) August 25, 2017

Fans who can’t make it to the game or can’t watch it on TV are able to follow the action on Twitter with the England Cricket account tweeting clips of highlights from the official account.