Weekly Wrap: the DigiSport news you may have missed this week
This week, the world of social media in sport was once again taken over by the football transfer window, and cringeworthy / innovative (delete as appropriate) Twitter announcements for massive signings are still very much in vogue.
Like Manchester City announcing the signing of Benjamin Mendy with the hashtag #BlueMendy – and this tweet…
???? How does it feel? ???? pic.twitter.com/PXRrZCSYti
— Manchester City (@ManCity) July 24, 2017
The English giants aren’t the only football club to get creative on Twitter this week, though. Italian club AS Roma have launched a ‘Twitter League’ where fans can vote for their favourite players on a game by game basis, in a novel attempt at fan engagement.
— Digital Sport (@DigitalSportUK) July 26, 2017
But it’s not just football clubs – Twitter themselves are getting creative with their own prudict. It’s been reported this week that the social media giant is working on is working on ‘Stadium’, a dedicated sports channel to air on the platform later this year. Whilst we’re not entirely sure what form this will take just yet, it’s clear that live sport is a priority for the company, and a dedicated channel might well be the future of sports livestreaming.
If you’re going to livestream the game on Twitter – or anywhere else – it’s more than likely because you’re not physically at the game yourself. In fact, we would have thought that if you were at the game, you’d probably have very little need for TV coverage, even if going without commentary and analysis while in the stadium is one of the disbenefits.
But Auckland-based rugby league side the Vodafone Warriors have launched an app – developed by their sponsor Vodafone along with SKY TV – to allow fans in the Mount Smart Stadium to watch the game from eight different camera angles positioned around the stadium. Billed as a means of watching the action whilst queueing for a hot dog or waiting for a friend who’s running late, the app would at least be useful for replaying some of the most important action whilst in the ground. Perhaps just paying attention to the action while you’re in your seat is overrated.
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Last summer’s craziness has given way to a more understated approach this time around.