Veo Technologies announces partnership with West Ham Women

Veo Technologies, a global leader in AI-powered sports recording and analysis, is delighted today to announce a new partnership with the West Ham Women’s Academy.

West Ham Women will use Veo’s AI camera technology to record and analyse training sessions to help coaches drive performance standards in the West Ham Women’s Academy and enhance players’ pathway from the West Ham United Foundation to the Academy.

West Ham Women’s Academy is a unique case in elite women’s football, as it operates at the same site as the West Ham United Foundation. Players are therefore able to access multiple levels of the pathway depending on their current stage of development, between the Foundation and the Academy. The use of Veo Technologies will allow players as they move between the Foundation and Academy teams to interface with their own game, assess their performance and enjoy a more transparent and honest relationship with their coaches.

The partnership will also help limit the negative impact of rejection in football, which can be emotionally damaging to players and parents, by giving players the ability to showcase their talents to regional and international scouts or to open up alternative player pathways within the sport, such as lucrative American university scholarships, coaching or further education.

Nick Crickmar, West Ham Women’s Academy Head Coach and Program Lead, commented: “Everyone at West Ham United Women’s Academy is extremely happy to welcome Veo Technologies into this new and exciting partnership.

 “As an Academy we are continuously searching for ways to develop and improve out systems of delivery and assessment. The possibilities that Veo’s AI technology opens up can only benefit everyone involved in our program and will help us continue to provide the best possible environment for players to develop.”

Henrik Teisbæk, Veo co-founder and CEO, commented: “We are delighted to announce our new partnership with West Ham Women’s Academy. Our mission at Veo is to democratize video in sport across age, gender and standard and the West Ham Women’s Academy is synonymous with that goal.

“We’re really looking forward to seeing our cameras being used at the Academy and Foundation and cannot wait to be a part of the player development pathway at such an incredible club.”

Used by more than 4,000 sports clubs in 74 countries, Veo Technologies is a portable and affordable video solution which enables sports teams to record and analyse matches and training sessions without the need for a camera operator. Veo’s software then creates a full viewable recording of the match, using AI technology which enables the camera to follow the ball. Users can then study their match, cut highlights and share with players.

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