Twitter continues sports push with Premier League deal

Twitter has today announced that Premier League football highlights will be broadcasted for the first time on the platform this season.

In a deal between the social networking service and Sky, every goal and flash point from the 126 games broadcast on Sky will be shared on the @SkyFootball account.

“We’re delighted to be working with Twitter to bring in-game clips to football fans across the UK and Ireland as part of our biggest ever season of football”, said David Gibbs, digital director of Sky Sports and Sky News.

“With more than 30 million users across a variety of platforms, Sky Sports is already the number one digital destination for sports in the UK. By expanding our partnership with Twitter, we can bring even more great action to an even bigger audience.”

This partnership is the latest in a number of recent collaborations between major sports broadcasters and Twitter to distribute content on the platform. The move follows a deal struck with the MLB and NHL, their announcement of an exclusive NBA show, and Twitter’s successful delivery of Euro 2016 highlights and live stream of Wimbledon.

About author

Toby Marriott
Toby Marriott 91 posts

Toby is an Account Executive at Snack Media and Editor of Digital Sport. Follow him on Twitter @TobyMarriott

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