The Virtual Pavilion Pass Every Cricket Fan Wants, Launched by Engage Digital Partners

This article was provided by Engage Digital Partners

The Players’ Lounge, ‘the second home of cricket’, created by Engage Digital Partners, debuted on Friday (7 August 2020).

The behind the scenes, access all areas content – or ‘virtual pavilion’ was filmed during the West Indies bio-secure training camp for the West Indies Tour of England 2020 and is a digital-first approach to personality-driven content in cricket.

Serving hardcore cricket fans with authentic conversation and insight, from Jason Holder’s reactions to meeting the Queen, Alzarri Joseph explaining his love for Liverpool FC and Steven Gerrard to Carlos Brathwaite educating Graeme Swann on the politics of flying fish, fans can enjoy energetic, unfiltered, and exclusive footage captured during the recent UK test. 

Sean Morris, Engage Digital Partners Cricket, explained: ‘Players Lounge provides a creative new platform of player to player media enabling the stars of the game to publish and participate in original lifestyle content, sharing their personal stories with their fans and expanding their own audiences through the platform. Fans can step into the Players Lounge and see a first-hand experience of the players themselves, their teammates and fellow international icons.’ 

Johnny Grave, Cricket West Indies(CWI) CEO, added: ‘CWI is excited to join The Players Lounge for its launch series which provides both our fans and our players with a contemporary new cricket platform, enabling them to engage with innovative new content and insight into the lives of West Indian cricketers. West Indies fans around the world can enjoy the rich personal stories from our players from inside the Players Lounge conveniently distributed across the major social media channels.’

Engage Digital Partners’ CEO, Gregg Oldfield, concluded: ‘Technically Players’ Lounge goes into cricket culture and playing nations from grassroots to complementing the Cricket Boards and Competitions around the world. As a piece of entertainment, we know from our work around the Rugby World Cup, Out of the Blue series for Chelsea FC, and numerous digital series & films featuring IPL teams, that outside of India, and major tournaments, ‘always on’ cricket content needs humanizing with an injection of Engage DNA’. 

To see the latest content in The Players Lounge visit https://www.youtube.com/channel/UC4aVo2eBnDyagUeqtPRV0aA and for more information on Engage Digital Partners, please visit https://engagedigitalpartners.com or call Alex Chamberlen on +44 (0)20 8834 5966.

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