The FA and Grabyo partner to bring England fans 360 video build-up to international games

The Football Association has partnered with social video platform Grabyo to share exclusive VR360 video of the England team ahead of the crucial World Cup Qualifier against Slovakia from Wembley Stadium, connected by EE.

Breaking new ground, The FA was the first Grabyo partner use the new 360 video feature in the platform – engaging England fans across social media in the build up to the game. The use of 360 video provides England fans with unprecedented access to the national team and highlights The FA’s focus on technology innovation for fans.

The FA has worked closely with the England team in recent years to offer a broad range of live, real-time and archived video for fans on digital and social platforms. 360 video is another tool to drive engagement for key events and the first step towards exploring virtual reality (VR) and augmented reality (AR) formats in the future.

“We are delivering new and engaging content experiences for fans across digital platforms, and 360 video allows us to provide fans with unprecedented access to the national teams,” says Mark Bullingham, FA Group Commercial Director. “Grabyo continues to be an important partner when it comes to engaging social audiences and with the addition of 360 video support, England fans receive a more immersive experience in the build up to important games.”

Grabyo has added support for live 360 video to its browser-based platform at a time when increasing numbers of creators, brands and media companies are looking to utilise this new, immersive medium. 360 video is now supported across Facebook, Twitter, and YouTube and is rapidly growing in popularity with users.

The addition of both live and VOD 360 video further enhances Grabyo as the leader in cloud-based video production, editing and distribution, 360 video will be supported in both Grabyo’s Studio and Producer products.

“Grabyo is delighted to be supporting The Football Association with its use of 360 video for the England team. 360 video is becoming a key driver of immersive content across social and digital and creates a unique viewing experience for fans,” says Gareth Capon, CEO of Grabyo. “By adding live 360 video to Grabyo’s existing capabilities we can ensure that rights holders and broadcasters have the tools needed to activate digital audiences that are increasingly less engaged with traditional linear TV.”.

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