Tag "YouTube"

The unintended consequence of the rise of OTT in sport

As live-streaming platforms start to snap up some of the biggest sports rights, the unintended consequence seems to be the rise of new ‘free-to-air’ possibilities.

PSG’s smart strategy is the lastest in football’s attempt to woo Asia

On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.

FC Barcelona power ahead of the competition in the social media stakes

The La Liga club are a powerhouse on the pitch, and their own data shows how big a social media giant they are now, too.

How digital media allowed West Ham to own the content around their new signing

How the signing of Jack Wilshere allowed West Ham’s digital team to create tonnes of content across all mediums.

Instagram launches IGTV – how will sport react to the change?

Instagram has announced the launch of IGTV and the arrival of long-form video content on the platform – how will this affect sport?

Embracing change is the most crucial hurdle facing the sports industry today

James Massing of NFL International takes a look at the changing face of sports consumption – and explains why changes must be embraced, not resisted.

You’ll Never Watch Alone – How football fan behaviour is changing and what it means for brands

On the back of the Champions League final, YouTube shows why it’s such a popular resource for football fans.

Doing things differently: Hashtag United enter the English footballing pyramid

Neil Smythe of Hashtag United talks to Digital Sport about the team’s entry into the English footballing pyramid.

Champions League final on YouTube: The home of football for UK fans

As BT Sport prepare to stream the Champions League final on YouTube, insights show that the platform is still growing as a place for UK fans to consume football.

ITV launch World Cup plans by naming pundits and influencers for the tournament

The World Cup is just a month away, and ITV have announced exciting plans for their coverage.