Tag "YouTube"

Tech companies race for NFL streaming rights as OTT complements linear TV

NFL’s search for a tech company to broadcast Thursday night rights shows the power of live sport to the internet age.

True Geordie, WillNE and Stephen Tries partner with Ball Street to launch XO

Football social media marketing specialists Ball Street have teamed up with some of the UK’s leading YouTube talent to launch a new sports channel, XO. The True Geordie (710k subscribers),

Latest YouTube figures show how sports content is turning into lifestyle content

As fans watch non-live sports content as entertainment and separate ‘sport’ from ‘fitness’, is sports content becoming lifestyle content?

The important lessons sport can learn from its YouTuber imitators

KSI and Joe Weller’s boxing match underlines the potential for worldwide live events and the importance of personality.

Los Angeles Football Club (LAFC) announce multi-year partnership with YouTube TV

The Los Angeles Football Club (LAFC) today announced a multi-year partnership with YouTube TV

How Basketball’s Champions League is fuelling its impressive online growth

The Basketball Champions League has become one of the fastest growing sport properties in 2017 and the number one European club competition on Facebook in only one year.

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Digital Sport Morning Briefing: Tuesday 12th December

A selection of Tuesday’s top articles to filter what you should be reading about in the world of digital sport.

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World Cup 2018: How Russian football is using digital to prepare for the tournament

This is Part 2 of Alex Grudnev’s look at the Russian national team’s approach to social media in the run-up to the 2018 World Cup. Make sure you read Part

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World Cup 2018 Series: A look at international football on social media in Russia

This is the second part of our series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport in the build-up to the 2018 World Cup in Russia. This

BT Sport warms up for a winter of cricket with free live streaming

When the Ashes approach, it’s always time for England cricket fans to get excited. But it can also – just like the World Cup in football – be one of