Tag "Women’s world cup"

Goal’s Women’s World Cup data shows there’s a growing online audience for women’s football

The Women’s World Cup showed there was an audience for women’s football. Now it’s up to publishers to keep momentum going by covering it now the tournament is over.

“Preparing the ground” is key to growing women’s football after encouraging World Cup

Digital Sport London focuses on women’s football this evening, as Endeavor and Visa give us their views.

“Getting ready for July 8th” – Visa’s support of women’s football won’t end with the World Cup

Digital Sport London’s July event looks at women’s football – here, panellist Adrian Farina gives his take on Visa’s World Cup sponsorship activations and tells us why now’s the time to start really promoting the game.

Premier League could take over WSL as strategy to grow women’s football is up for discussion

Women’s Super League could become administered by the Premier League. Meanwhile the debate rages over the best strategies for growing women’s football.

Why England v USA is the perfect platform for growing women’s football

The Women’s World Cup is a catalyst for interest in women’s football and the England v USA semi final is the perfect platform for growth.

What media coverage of the World Cup tells us about growing women’s football

With DSLondon’s Growing Women’s Football event on the horizon, we ask what strategies should be put in place to grow the game.

The World Cup must act as a catalyst for women’s football to turn casual fans into passionate ones

The next step for women’s football is to turn casual interest in the World Cup into fans of the Women’s Super League.

Backlash felt by Three UK shows ambush marketing is risky at Women’s World Cup

Ambush marketing always takes place at major sporting events – but will brands think twice this time if they’re not already stumping up cash to support the women’s game?

FIFA to organise a Hackathon with the aim of leveraging voice technology

FIFA are hoping to use the power of the crowd to leverage trends in voice technology for the good of football.

Some of the most interesting pieces of branded content in sport this week

How some of the brands with sponsorship portfolios in sport are using branded content deals with publishers to activate to great effect.

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