Tag "Wimbledon"
The Open basks in the limelight as World Cup and Wimbledon memories fade
With few big sporting events to rival The Open Championship this weekend, the third golf major of the year will have the limelight to itself.
Clashing with the World Cup: Wimbledon and the Tour de France take different approaches
Wimbledon and the Tour de France take different approaches to dealing with the World Cup.
Wimbledon: The Emporer’s new clothes show the power of branding
Roger Federer signs with Uniqlo – and the announcement shows the power of branding is still alive and well.
Wimbledon and IBM will use AI to deliver highlights packages at The Championships
AI technology from IBM will make it easier to bring highlights packages to tens of millions of fans around the world.
Wimbledon have finally managed to combine their history with the present
Wimbledon have decades of history to fit into one lesson before the Championships begin. They’ve been trying to nail it in video form for years – this time they’ve succeeded.
How Wimbledon maintains its social presence even when all eyes are elsewhere
A look at how Wimbledon is gearing up its social media content in anticipation of the start of the tournament.
Wimbledon get fans ready for the Championships by reporting on the French Open
Wimbledon builds up to the Championships by ensuring its fans are interested in the French Open at Roland Garros.
Daily Digest: Good news for Wimbledon fans and a big win for Lionel Messi
Todays Daily Digest looks at the future of sports sponsorship and the end of a seven-year legal battle for Lionel Messi.
Amazon seals UK and Ireland rights to US Open tennis
Amazon Prime adds US Open to its portfolio of tennis rights and becomes the live home of the sport in the UK.
Amazon’s deal with Pro Beach Volleyball is one to keep an eye on
Amazon has snapped up rights to show live beach volleyball in almost every country around the world. It could be a test case to watch for plenty of other sports rights holders.
