Tag "weibo"
La Liga launches Weibo profiles for its clubs and will help them to grow in China
La Liga to give its clubs significant social media help to grow their fan base in China.
UEFA launches Champions League profile on WeChat to boost Chinese engagement
The Champions League is followed worldwide and UEFA is seeking to capitalise on that by increasing its digital presence in China.
Goal expands reach in China after signing new partnership with Sina Sports
Publisher Goal.com has signed a deal with Sina Sports to expand its reach in China.
Multilingual Websites for Sports Teams – Inspired or Insanity?
There are all sorts of pitfalls sports teams and leagues have to navigate when attempting to create multilingual websites to engage fans across the world.
Real Madrid make Weibo their official social media partner in China
Real Madrid have partnered with Chinese social media platform Weibo, who will become the Spanish champions’ official social media partner in China. The deal will see the platform deliver the
FC Bayern top Chinese social media table… again
Today the Shanghai based digital agency, Mailman Group, released their 5th annual Red Card report. Analysing the top European football team’s digital success in China. Their aim is to provide an independent
