Tag "TV"
Adidas’s ditching of TV shows the digital revolution is moving on apace
The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.
Sky Sports’ new initiative is a nod in the right direction, but there’s more work to do
Every now and then we rail against the stuck-in-the-mud ways of traditional broadcasters as they struggle to adapt to the digital world, but every now and then they do something
Football comes out on top in Chinese broadcast report
Football has always been one of the most supported sports in China since professional leagues were created. Nowadays, the government encourages the biggest Chinese brands to invest in this sector
Game 7 of NBA Finals breaks record
U.S channels showing American football, baseball and basketball generate extremely high television audiences and are the origin of TV records. Sunday night, Game 7 of the NBA Finals between Cleveland Cavaliers and
Dave continues sports push with cricket deal
Cricket is back on free-to-air television in the UK, in the form of the Caribbean Premier League on Dave. Coverage of the tournament is moving from BT Sport to UKTV’s
How will social media and sports TV work? Here’s a few ideas…
This goldmine of fan created content is waiting to be tapped into and there is massive potential for how broadcasters can be creative in delivering the very latest “buzz” across social media. Here are a few ideas:
