Tag "The Open"

How The Open’s Twitter account tracked a dramtic final round

As The Open came to a compelling finale on a thrilling Sunday afternoon, the official Twitter account managed a hard day for social media coverage.

The Open basks in the limelight as World Cup and Wimbledon memories fade

With few big sporting events to rival The Open Championship this weekend, the third golf major of the year will have the limelight to itself.

How Wimbledon, The Open and The Olympic Games keep social media presence all year round

Staying relevant all year round is a tough task when you’re months away from the event. But some major sporting events are cleverly engaging with their fans on social media all the time.

Making a once-a-year event relevant: The Open and year-round fan engagement

This week, one of sport’s oldest traditions tees off at Royal Birkdale, golf’s Open Championship: a huge undertaking over four days as organisers welcome the world of golf to the

The Open enlists Man City and Everton to boost ticket sales

Only a few weeks ago, Everton sealed a deal with The Open Championship ahead of the golf tournament’s return to Royal Birkdale in Merseyside this summer. The deal will see