Tag "The FA"

Lionesses squad announcement aims to make similar marketing campaigns obsolete

The goal for the England women’s team World Cup squad announcement was to raise profile of the players – ensuring that similar marketing campaigns will be unnecessary in the future.

Digital Sport Insider: The FA’s strategy change and Bleacher Report’s hero content

The FA, Fantastec and Bleacher Report had interesting takes on the future trends in sports marketing. Have a listen to their thoughts below.

Key takeaways from Digital Sport London: What Now for Sports Marketing?

With The FA, Bleacher Report, and Fantastec on the panel, we saw some of the industry’s greatest experts talk about the future of sports marketing.

DSLondon: The Future of Sports Marketing – The FA, Bleacher Report and Fantastec

Digital Sport London’s March event features a deep look at one of the most exciting areas of the sports industry.

Digital Sport London – Three things to look out for

We had a great call with our panelists this week, and here’s what we’re excited about.

Is the FA Cup a waste of your time? Only if you still think of it as Celebrity Football

The FA Cup has lost its sheen but it’s time to think of it as a new and different product.

How the FA ensure a likeable England team is presented in its best light

Wembley is not totally empty on a World Cup matchday – it’s here that the FA’s digital team are presenting England in its best light.

How the FA covered the Cup Final in a new social media tone of voice

The FA Cup social media coverage shows the FA is gearing up to the World Cup in the best possible style.

England announce World Cup squad with a little help from young fans, and it’s great!

How The FA announced the squad for this summer’s FIFA World Cup on social media.

FA Cup Furore: Outrage shows why ‘personality’ is so hard to achieve on social media

The weekend saw Harry Kane ‘mocked’ by the official FA Cup account. But should this mean that social media can’t be about personality for UK sports organisations? I hope not.

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