Tag "technology"
Eurosport shoots first ever 360° VR film during a competitive cycling race
Eurosport have released the first ever 360° VR film shot during a competitive cycling race. The footage was captured on South African National Champion Jaco Venter’s Dimension Data bike during stage 10
Cardiff Blues use Beacon technology to bring fans through the gates
As the new season begins in many sports, clubs across the country are trying to decide how to attract fans to stadiums. If you don’t have some of the world’s
VR company Laduma launches exciting new partnership with LA Galaxy
Major League Soccer club LA Galaxy have teamed up with VR company Laduma to create unique VR content for fans. The content itself is exciting for LA fans, featuring players
Wilson launches Connected X American football and blurs Virtual and Actual reality
Kids these days. They need complicated technology and video games to keep their attention. When we were kids, all we needed was a ball – a bit of leather with
Audi launch player performance app for MLS fans – but is it actually useful?
Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the
Data and Fan Engagement: The Symbiotic Relationship
Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.
San Francisco Giants show just how important embracing technology is
One of the challenges that the modern world presents for sports teams is the evolution of technology. Technological advances have led to greater choice in everyday life as well as
What the future looks like: drones will hone your tennis game
Wimbledon is over and, with Andy Murray winning his nation’s biggest tennis event, millions across the country will be keen to emulate their homegrown hero over the next few weeks
Sports stadiums must embrace technology to bring fans new experiences
Television coverage of sporting events has reached a zenith. Everything is televised, and the very biggest events are covered from every angle. Every camera angle, every analytical angle and across