Tag "technology"

Eurosport shoots first ever 360° VR film during a competitive cycling race

Eurosport have released the first ever 360° VR film shot during a competitive cycling race. The footage was captured on South African National Champion Jaco Venter’s Dimension Data bike during stage 10

Cardiff Blues use Beacon technology to bring fans through the gates

As the new season begins in many sports, clubs across the country are trying to decide how to attract fans to stadiums. If you don’t have some of the world’s

VR company Laduma launches exciting new partnership with LA Galaxy

Major League Soccer club LA Galaxy have teamed up with VR company Laduma to create unique VR content for fans. The content itself is exciting for LA fans, featuring players

Wilson launches Connected X American football and blurs Virtual and Actual reality

Kids these days. They need complicated technology and video games to keep their attention. When we were kids, all we needed was a ball – a bit of leather with

Audi launch player performance app for MLS fans – but is it actually useful?

Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the

Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.  

San Francisco Giants show just how important embracing technology is

One of the challenges that the modern world presents for sports teams is the evolution of technology. Technological advances have led to greater choice in everyday life as well as

What the future looks like: drones will hone your tennis game

Wimbledon is over and, with Andy Murray winning his nation’s biggest tennis event, millions across the country will be keen to emulate their homegrown hero over the next few weeks

Sports stadiums must embrace technology to bring fans new experiences

Television coverage of sporting events has reached a zenith. Everything is televised, and the very biggest events are covered from every angle. Every camera angle, every analytical angle and across

Digital Sport’s Weekly Wash-Up 10/06/2016

Man City sign Giphy After completing the deal for İlkay Gündoğan, Manchester City have struck their next partnership of the transfer window: with a GIF search engine. Giphy will host a dedicated MCFC