Tag "technology"
Technology Helping Sports Hospitality Re-Discover Its Mojo
On the Sports Technology section there was an item relating to the new hospitality experience being enjoyed by McLaren F1 hospitality guests this season. So, what have they done that is so ground breaking?
Strategic Partnerships: Google’s YouTube and IPL shake up sports media
Earlier this week the New York Times had an interesting article on sports broadcasting as viewed through the recent YouTube – IPL Season 3 experiment. While the financial winners and losers of the arrangement are not known, we do know that it was a win for many fans, including myself, who viewed matches and highlights.
Real Madrid and Mobile Marketing
Ash Read recently had the opportunity to speak with Pedro Duarte, Mobile Marketing Manager at Real Madrid, about the clubs use of mobile technology. Real have been working with mobile technologies for around two years and aim to implement mobile as a key tool in the clubs marketing strategy.