Tag "Spotify"

Some of the most interesting pieces of branded content in sport this week

How some of the brands with sponsorship portfolios in sport are using branded content deals with publishers to activate to great effect.

Cristiano Ronaldo teams up with DAZN – and the benefit is mutual

Cristiano Ronaldo’s new gig as a DAZN ambassador is proof that live-streaming is changing the game – even for the players.

#1: La Liga on Amazon, Pepsi’s definitely-not-a World-Cup commercial & a post-truth future?

  Some light reading from the world of digital sport (and beyond). Today we take a look at….   Amazon Prime Video, Mediapro, La Liga Team on Amazon’s First Spanish

Sky and NBC are changing how we consume sport – but is it enough to stem the tide?

This week, two developments look set to shake up the landscape ahead of the next bidding war for Premier League broadcast rights. In the US, NBC announced that they would

Why is sport lagging behind other industries on piracy?

One of the most pressing issues that the biggest sporting events – and mostly Premier League football – have to worry about is piracy. Illegal streaming isn’t just something that

Apple partner with Bayern Munich to bring fans closer still to footballers

There has always been some sort of a link between music and football – a working class sport and a working class sound going hand in hand through style and

Digital Sport’s Weekly Wash-Up 27/05/16

Juventus launch Arabic language service and Spotify streaming Juventus Football Club has expanded its international reach by launching an official website and social accounts in Arabic. The Serie A Champions already

Gatorade teams up with social media platforms

Gatorade has announced the launch of a project named “Bolt Breakers” in which its partnered with a number of tech platforms to develop new technology to assist athletes. In partnership