Tag "Sports Tech"
Arsenal follow Barcelona example with launch of Innovation Hub
Arsenal FC have today launched the Arsenal Innovation Lab to work with startup organisations to identify ground-breaking new fan experiences and move the club’s business forward. The Arsenal Innovation Lab
For VR and AR the hype is real, but Mixed Reality is where the future lies
Dan McLaren recounts his experience witht he Microsoft HoloLens at Soccerex 2017.
What the Hero Challenge needs to do if it is to help grow participation in golf back to what it used to be
An article posted right here on Digital Sport back in October explored Golf’s European Tour’s latest innovation, the Hero Challenge. The challenge is essentially a par three, knockout playoff played
From engagement to affinity – do we need to stop worrying about views and likes?
We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and
Technology advancement brings rich rewards for sports industry
The inflation-busting deals being secured by sports rights owners around the world are showing us the unwavering value of live sports. Despite profound advances in technology and entertainment over recent
We need to talk about Twitter: why second screens aren’t always blessings
Technology has been used to enhance sport. It makes life easier for athletes, for officials, for referees and umpires. Now it’s being used to add to the spectator experience. Fan
Wimbledon set to serve up more innovation
With the heavily-traditional Wimbledon tournament now less than a week away from commencing, there has been some surprising digital innovative technology revealed that will be debuting at this year’s edition,
FOX Sports to take golf coverage to the next level of digital innovation at the US Open
FOX Sports is set to tap into a range of digital innovations to bring viewers closer to the 116th US Open Championship, which tees off tomorrow. The latest technology aims
Digital Sport’s Weekly Wash-Up 03/06/16
Dallas Cowboys use high-tech footballs for training The Dallas Cowboys are now using footballs that whistle when a player holds a ball tightly and with correct form, in a plan to
Boosting digital fan engagement at the FEB Hack Day
Back in November of last year, digital product consultancy FEB ran their Hack Day, matching leading UK sport organisations and tech developers to produce concepts to simplify the offerings for fans and keep them coming back.
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