Tag "sports marketing"

Digital Sport Insider: The FA’s strategy change and Bleacher Report’s hero content

The FA, Fantastec and Bleacher Report had interesting takes on the future trends in sports marketing. Have a listen to their thoughts below.

DS London: Sports organisations aren’t competitors, they’re allies in the industry’s fight for share of mind

Digital Sport London is back tomorrow (28th March) for March’s event – What Now for Sport Marketing? With a panel of The FA, Bleacher Report and Fantastec MD Steve Madincea,

DSLondon: The Future of Sports Marketing – The FA, Bleacher Report and Fantastec

Digital Sport London’s March event features a deep look at one of the most exciting areas of the sports industry.

Is the FA Cup a waste of your time? Only if you still think of it as Celebrity Football

The FA Cup has lost its sheen but it’s time to think of it as a new and different product.

The Future of Sports Marketing

Location: Pinsent Masons, 30 Crown Place, London, EC2A 4ES Date: 28th March 2019 Time: 6.30pm Sport is changing, from the way it is broadcast to the way it’s consumed, via

When the FAANGS fail to bite: Shifting sands in the digital arms race

Rupert Pratt looks at the future of the digital arms race in sport.

We Are Social extends its reach in sport by launching dedicated sports marketing division

Socially-led creative agency We Are Social has today launched We Are Social Sport, a dedicated team of sports specialists offering an experienced, social-first approach to sports marketing.

How the GAA has ramped up its digital content to engage fans worldwide

A global shift in consumer viewing habits and preferences led the Gaelic Athletic Association, Ireland’s largest sports organisation, to rethink its online content offering to fans amid their recent broadcast rights negotiations.

Why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.

Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.  

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