Tag "sports marketing"
Digital Sport Insider: The FA’s strategy change and Bleacher Report’s hero content
The FA, Fantastec and Bleacher Report had interesting takes on the future trends in sports marketing. Have a listen to their thoughts below.
DS London: Sports organisations aren’t competitors, they’re allies in the industry’s fight for share of mind
Digital Sport London is back tomorrow (28th March) for March’s event – What Now for Sport Marketing? With a panel of The FA, Bleacher Report and Fantastec MD Steve Madincea,
DSLondon: The Future of Sports Marketing – The FA, Bleacher Report and Fantastec
Digital Sport London’s March event features a deep look at one of the most exciting areas of the sports industry.
The Future of Sports Marketing
Location: Pinsent Masons, 30 Crown Place, London, EC2A 4ES Date: 28th March 2019 Time: 6.30pm Sport is changing, from the way it is broadcast to the way it’s consumed, via
When the FAANGS fail to bite: Shifting sands in the digital arms race
Rupert Pratt looks at the future of the digital arms race in sport.
How the GAA has ramped up its digital content to engage fans worldwide
A global shift in consumer viewing habits and preferences led the Gaelic Athletic Association, Ireland’s largest sports organisation, to rethink its online content offering to fans amid their recent broadcast rights negotiations.
Why it’s wrong to view sports fans as undemanding turnstyle fodder
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.
Data and Fan Engagement: The Symbiotic Relationship
Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.
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