Tag "social activation"
A day in the life: A typical day is never a typical one
This is a guest post by Adam Goldsmith, Activation Account Manager, Snack Media. To write about a typical day in my role, as Activation Account Director at Snack Media, is
Maria Sharapova and the spectrum of social media sponsorship fails
Activating your sponsorship of a sports team or athlete on social media is basically a case of crossing a live minefield. You have to be funny or engaging, you have
