Tag "Sky Sports"
Sports Media Fragmentation and Hacking The Game
This is a guest post by Will Pyne, Chief Creative Officer at Digital Media and Social Media Broadcaster, Brave Bison. Facebook has been tipped to win the rights to broadcast
Current thinking about illegal streams risks masking the root of the problem
Back in May, the Sport Industry Group launched a survey to find out young people’s attitudes towards illegal streaming of pirated live sporting events. The results were depressingly predictable –
ECB to learn from Wimbledon’s success with new broadcast deal
Perhaps the biggest threat in all areas of sport is short-termism. From athletes and coaches cast aside because of a run of poor form to short-sightedness in the more business-oriented
Sky and NBC are changing how we consume sport – but is it enough to stem the tide?
This week, two developments look set to shake up the landscape ahead of the next bidding war for Premier League broadcast rights. In the US, NBC announced that they would
Sky Sports acquire Diagonal View and look set to shake up the social media landscape
Last week, Sky announced that they had acquired Diagonal View, a social media content producer, probably best known for the production of the football YouTube channel, The Football Daily. The
Time to get serious: In defence of football’s Fan Channels
This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and
NFL’s admission of a bad policy is welcome, but it won’t solve their problem
Late last week, Yahoo Finance broke the news that the NFL is once again changing its social media policy. They report that a memo created by the NFL, and sent
Interview: Digital Director of Sky Sports & Sky News, David Gibbs, on why recent low football viewership needs to be taken into context, Whistle Sports + innovation
David is a senior executive with almost 20 years experience within digital. He’s been at Sky since 1998, aside from brief stints at TEAMtalk Media and Coral, and has risen
Amazon is plotting the end of traditional sports broadcasting
In what could be the final nail in the coffin for declining traditional sports broadcasters, the The Wall Street Journal reported earlier this week that Amazon has been in talks
Esports represents a chance for the Premier League to diversify – but a threat to broadcasters
For traditional sports, eSports presents the threat of the new kid on the block: it is a tall, mysterious and handsome leather jacket wearing novelty, and there’s an interesting possibility
