Tag "Roger Federer"

The Power of Sport Over Consumers: Why Every Brand Must Tap into Sports Marketing

Why brands should be more in tune with the power sport has over consumers.

Hot Topics: Should we worry about the future of sport in the digital age?

This week’s hot topics looks at the future of sport in the digital age, and the golden era of sportspeople.

Aim High: MLB’s attempt to make the Great British public fall in love

Major League Baseball is gearing up for a charm offensive on the UK. The league has launched the MLB Battlegrounds campaign in order to woo the British audience and establish a foothold in a country where the sport has often been seen as little other than an American curiosity.

Digital Sport’s weekly wash-up 07/04/17

Tar HeelsĀ celebrate men’s basketball championship After three weeks of upsets, nailbiters, and repetitive commercials, the 2017 NCAA Men’s Basketball Tournament came to an end on Monday night, with the University

Roger Federer shows that Facebook and Twitter live streaming is the future of fan engagement

Is live streaming a new dawn for social media in sport? Tomorrow (22nd December), Roger Federer will live stream one of his practice sessions on Twitter – or so he