Tag "Rio Olympics"

Neymar: the marketer footballer who reaches new levels of influence

Whatever you think the definition of a football is, you probably have to change it these days. And whatever you think makes a player valuable, change that too. Men like

Digital Sport’s Weekly Wash-Up 01/07/16

NBC to offer Rio Olympics coverage in virtual reality NBC plan to offer over 85 hours of sports programming in virtual reality, for the first time in Olympic history. The American

Nike’s new ad just got us pumped for summer

Nike have released their latest ad featuring Serena Williams, Alex Morgan and Rory McIlroy. The spot is the third and final in the “unlimited” series, which focuses on the behind-the-scenes training process

Digital Sport’s Weekly Wash-Up 03/06/16

Dallas Cowboys use high-tech footballs for training The Dallas Cowboys are now using footballs that whistle when a player holds a ball tightly and with correct form, in a plan to

Digital Sport’s Weekly Wash-up 29/04/2016

Premier League teams up with TAG Heuer TAG Heuer and the Premier League have announced a partnership with the Swiss watch company becoming the first Official Timekeeper and Official Watch

Digital Sport’s Weekly Wash-up 22/04/2016

FC Barcelona unveil the New Camp Nou Football giant FC Barcelona has officially presented the architectural project of the New Camp Nou, built in conjunction with architects Nikken Sekkei (Japanese) and

What Olympic Sport are you? Team GB and Fitness First release online test

As the countdown to the Rio Olympics gets underway, Team Great Britain and its official fitness partner Fitness First have collaborated in developing an online Sports Test to help determine