Tag "Research"

NBA in the UK: Challenges, Opportunities and Social Media ROI

New in-depth look at the NBA’s UK fan base in order to identify the opportunities and challenges the organisation faces ahead of January’s Global Game in London, which sees the Atlanta Hawks take on the Brooklyn Nets, by WePlay.

Indonesia: Twitter’s voice is the People’s voice

Indonesia has a 240million strong population making it the fourth most populous country in the world. And even though only 22% of the nation has internet access at home, it’s already Facebook’s third largest market, and Jakarta was named the world’s number one Twitter city!

Summer of Sport: Comparison of 4 Sports Events and their use of Twitter

Sports Digital Agency Seven League, founded by Richard Ayers (former Head of Digital at Manchester City), has put together an interesting piece of research based around one month of sporting events in the UK. Here is what they found…

Social Media in Mexico can mean literally life or death

Aaron Jaffrey takes a look at the interesting world of social media in Mexico, where sometimes the cost of speaking out can be a deadly one.

Social Media in the Emerging Markets – Turkey

Guest Post: Looking at social media usage in one of the fastest growing markets, Turkey. An interesting insight into what and how they use the technology and how their passion for sport defines it.

The Social Media battle between Corporate Communicators, Journalists & Sportstars

The fifth part of this series looking at sportstars, social media and issues surrounding reputation management comes from qualitative interviews with those in the industry.

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