The French national TV broadcaster will also use the technology to offer viewers the chance to watch French Open tennis and Tour de France cycling in 360 degrees this summer.
Similar to the various Twitter accounts per language, localised ads during games should reinforce the existing regional strategies inside clubs to satisfy fans worldwide as well as sponsors.
Dan McLaren sits down with Joe Hills to chat about the difference between sim sports and ‘traditional’ esports on this week’s Digital Sport Insider.
Last week, Queens Park Rangers announced that they had launched an eSports division of the club, becoming the latest big football club to take a venture into the fast-growing sport.
Schalke, PSG and West Ham show the divergent directions over the future of football clubs’ participation in esports
German Bundesliga side Schalke 04 are one of the first football clubs in the world with their own Esports division which involves rather more popular titles than EA Sports’ FIFA.