Tag "Opta"

DS Manchester: How Man United changed the game & the line between fun and banter

Five things we learned from the Digital Sport Manchester on how to engage next-gen fans on social media.

Digital Sport Manchester: Opta’s success shows unique content is a winner on Twitter

Ahead of Digital Sport Manchester, we chatted to Opta about how the unique content they produce is social media gold.

Digital Sport Manchester: The Evolution of Sports on Social for the Next Gen fan

The Evolution of Sports on Social for the 21st Century fan/Next Gen fan The evening is being held at the office of Manchester based social media agency Social Chain. This

Rangers partner with Eleven Sports Media to provide fans with stats and social media at Ibrox

So many advantages to watching sport have come from digital media that it almost seems like staying at home is the only way to miss nothing. Buying a ticket to

Interview with Catapult Sports Global Head of Marketing, Simon Banoub

On the latest Digital Sport podcast, Dan managed to catch up with Simon Banoub in central London. Simon is currently 5 months into his role as Global Head of Marketing at Catapult Sports

Are bots the future of sports journalism?

With 306 events over 28 different sports, there are a lot of medals to be won and a lot of sport to report on. Not only are there so many

Audi launch player performance app for MLS fans – but is it actually useful?

Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the

Yahoo researchers predict the winner of the EUROs

In a slightly unique digital perspective of the 2016 European Championships, Yahoo researchers have teamed up with Tumblr and Opta to determine the winner of the competition. Starting by analysing