Tag "nike"

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Nike debuts new shoe on gaming platform Twitch

Nike continue finding new ways to reach their avid consumers by teaming up with video game publisher 2K and Amazon-owned gaming platform Twitch to debut the shoe of returning Cavs’ superstar

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Nike unveils Kobe Bryant’s latest line of shoes via social media

Following Kobe Bryant announcing that he will retire at the end of the 2015/2016 NBA season, Nike has unveiled Bryant’s latest shoe KOBE 11 via its social media platforms. Originally

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Digital Sport’s Weekly Wash-up 11/12/2015

Ronaldo releases his own line of headphones Cristiano Ronaldo has launched his own line of headphone titled ROC in partnership with Headphones by Monster. To promote his new business and

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Nike signs a lifetime deal with LeBron James

In a deal that has sent shockwaves across the professional sporting world, Nike has signed a lifetime agreement with NBA superstar LeBron James which will guarantee a life-long affiliation between

Who’s Winning The #WorldCup Battle Of The Brands On Twitter? #stats

With only 2 days until the opening ceremony in Rio of the 2014 FIFA World Cup, we thought we’d take a look at who is being talked about on Twitter with adidas v Nike, Coca Cola v Pepsi and Hyundai v Vauxhall

Nike takes gamification to the next level with NikeFuel Missions

Nike have taken the next step in getting people to use Nike+ FuelBands by making their everyday activities part of an online game. Curious? Read on…

Nike takes Social Media in-house

Nike has taken management of its social media marketing in-house and away from its digital advertising agencies in an effort to get closer to its fans

What does the ASA ruling on Rooney / Wilshere Tweets mean?

Following the recent ASA ruling over the Nike campaign we look at what happened, what this means for the social media marketing industry and how it could affect you.

Nike leak Sneijder move to Man Utd?

It looks like the move of Wesley Sneijder from Inter Milan to Manchester United is becoming inevitable, even his sponsors Nike (who also sponsor Inter and United) think so!

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Football Players ARE Brands

The recent Tiger Woods crisis showed the world how brands and athletes are tightly linked. While Accenture, Gatorade, AT&T dropped the golfer, other brands such as Gillette and Procter and Gamble, have significantly dimmed down their use of Tiger in advertising campaigns.