Tag "Nielsen"

Players Tribune to expand to Europe, marketing at the Russia World Cup and how clubs are using social media to boost sponsor exposure

  It’s almost the end to another busy week, and a rare weekend off for most Premier League social media managers due to the international break. England take on Holland

Premier League clubs to find new ways of increasing their sponsorship incomes on digital media

As the Premier League returned to the TV screens of football fans around the world last weekend, it also returned to their smartphone screens, too. For plenty of fans, following