Tag "Neymar"
OTRO’s launch adds another platform to the crossroads of sport and culture
OTRO’s launch brings a yet another new player into a crowded marketplace – but is the crossroads of football and culture a winning niche?
World Cup data from Goal shows Cristiano Ronaldo and Lionel Messi are still unbeatable despite early exits
Football’s big two still lead the way in the content stakes despite disappointing World Cups with their countries.
The World Cup will have a lasting effect on some players – but only if they’re smart about it
Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.
Copa 90 and Bleacher Report show sport and culture mix best on social media
Sport and culture have always gone together, but social media is amplifying it in a whole new way.
Transfer deadline day goals: How marketers can score with mobile search
This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are
West Ham transfer coup might show a new way of buying followers
Over the past few weeks, much has been made about football transfers and the digital numbers behind them. Neymar’s transfer to Paris Saint-Germain will see the Parisian club cash in
Neymar to PSG: Why was social media engagement so different on Instagram, Facebook and Twitter?
Since Real Madrid lifted the Champions League trophy aloft in Cardiff at the beginning of June, only one event has captivated the world of football. In fact, the transfer of
Neymar’s PSG move is the biggest ever, but Goal and Facebook Live are harnessing the interest
Neymar’s transfer from Barcelona to Paris Saint-Germain is undoubtedly the biggest move of the summer, and given the transfer fee blows any and all other deals out of the water,
New El Clasico emojis cement Twitter’s relationship with live sport
Sunday night sees the two biggest football clubs take to the field in one of the biggest rivalries sport has to offer, Spanish football’s big one. Barcelona v Real Madrid.
How do you make your brand more global? Nike show the answer is making it more local
How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse
- 1
- 2
